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Business organizations  have complex relationships with many stakeholders in the society. 

An important of of business manager's role to identify afitrm relevant stakeholders and identify and understand the nature of their interests, power and alaince with one another.bulding positive and manually beneficial relationships across organizational bounderies can help enhance a company's reputation and adress critical social and technical challenges. 

In a world of fast-paced globalization, shifting public expectations and government policies, growing ecological concerns, and new technologies, managers face difficult challenge of achieving economic results while simulteneously creating value for all diverse stakeholders 
society, in its broadest sense, refers to human beings and to social structure they collectively create in more specific sense, the term is used to refer to segments of human kind, such as members of a particular community, nation, or interest group. 

As a set of organizations created by humans, business is basically a part of society. At the sane time it is also a distinct entity, separated from the rest of society clear boundaries. The term stakeholders refers to persons and groups that affect, or are affected by, an organization's decisions, policies and operations. 

The world stake, in this context, men and interest in - or claim on a business enterprise. Those with a stake in the firms action includes such diverse groups as customers'trade associations employees stakeholders, the media, government and professional social and environmen activists, and non-governmental organization

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