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October 23, 2019
Business organizations  have complex relationships with many stakeholders in the society. 

An important of of business manager's role to identify afitrm relevant stakeholders and identify and understand the nature of their interests, power and alaince with one another.bulding positive and manually beneficial relationships across organizational bounderies can help enhance a company's reputation and adress critical social and technical challenges. 

In a world of fast-paced globalization, shifting public expectations and government policies, growing ecological concerns, and new technologies, managers face difficult challenge of achieving economic results while simulteneously creating value for all diverse stakeholders 
society, in its broadest sense, refers to human beings and to social structure they collectively create in more specific sense, the term is used to refer to segments of human kind, such as members of a particular community, nation, or interest group. 

As a set of organizations created by humans, business is basically a part of society. At the sane time it is also a distinct entity, separated from the rest of society clear boundaries. The term stakeholders refers to persons and groups that affect, or are affected by, an organization's decisions, policies and operations. 

The world stake, in this context, men and interest in - or claim on a business enterprise. Those with a stake in the firms action includes such diverse groups as customers'trade associations employees stakeholders, the media, government and professional social and environmen activists, and non-governmental organization
BUSINESS AND THE SOCIETY BUSINESS AND THE SOCIETY Reviewed by eemyblinks on October 23, 2019 Rating: 5


October 23, 2019
The following are the expectations of what society and business need from each other

(i)  Supplying goods and services that society cannot, or do not want to, produce themselves

(ii)  Creating jobs for customers, supplies, distributors and coworkers

(iii)  Making money to support themselves and their families, pay taxes and use they wages to buy goods and services

(iv)  Continually developing new goods, services and processes

(v)  Investing in new technologies and in the skills of employees

(vi)  Building up and spreading international standards e.g for environmental practices

(vii) Spreading ''good practice'' in different areas, such as the environment and workplace safety.

(viii)  Offer good and services that are of high quality

(ix)  Sell such goods and services that are of fair and reasonable prices and

(x)  show courtesy and fairness to their customers.


October 21, 2019
business plays a vita role in the life and cultures of a country. it provides just anything the consumers want o need, including basic necessities such as food and housing, luxuries such as televisions and even personal services such as caring for customers and finding companionship.
business enterprises in Nigeria started in the earnest when major British firms amalgamated to form the united African community(UAC).

      This amalgamation helped in laying the foundation stone of the Nigerian business enterprise systems. these companies according to effiong (1985) and john Holt company, Peterson zochonis and company (PZ) G.B ollivant, union trading company (UTC) K. chellarams and sons and miller brothers,which with F.A Swanzy a third party cooperation known as the African association and a number of other smaller firms combined in 1919 to form African and eastern trade corporation (A & ETC) LIMITED. thus bringing into being the united African company (UAC) as we know today it follow from here that the European merchant houses provided vital institutional links with oversees market and manufacturing centers, and thus initiated a role which oversees market and manufacturing centers, and thus initiated a role which will continue to be a reference point for the Nigerian business enterprise system



October 21, 2019
Marketing research involves conducting investigation to support marketing activities and the statistical interpretation of data into information. this information. 

This information is then used by managers to plan marketing activities. Gauge the nature of marketing environment and attain information from suppliers. marketing researches use statistical methods such as hypothesis tests chi-squared tests linear regression , correlations, frequency distributions, poison distributions, binomial distributions etc.

to interpret their findings and convert data into information. The task of marketing research is to provide management with relevant , accurate reliable valid and current information. a distinction should be made between marketing research and marketing research. 

market research pertains to research in a given an example' a firm may conduct research in a target market, after selecting a suitable market segment.
 in contrast, marketing research is fundamentally about the acquisition and analysis of information required for the making of marketing decisions 
The two basic areas in which information required for marketing decisions is sought are ;(existing and potential) and marketing tactics and methods. The research process spans a number of stages including the following steps.

a. definition of problem and specification of information to be sought

b. Design of study/ development of a research plan / project with particular reference to data collection methods ( surveys etc)instrumentation (questionnaires) and sample design (of target population)

c.fieldwork (utilizing the questionnaires, structured interview etc) collecting and interpreting of data 

d. Data analysis and interpretation ( using statistical and or techniques)

e. presentation/dissemination of information formally inform of a report

WHAT IS MARKETING RESEARCH ? WHAT IS MARKETING RESEARCH ? Reviewed by eemyblinks on October 21, 2019 Rating: 5


October 21, 2019

Small business operate in an environment which changes are inevitable factors. technological changes, fluctuation in prices of raw materials, changing government policies and regulations changes in consumer taste and preference among other things are inevitable factors that have been shaping and reshaping business activities in Nigeria. they are thus unpredictable however in view of their unpredictability, it has become more necessary for the small entrepreneurs to determine their business goals carefully, and then construct plans for attaining these goals no matter what the changing environment will be

Planning is simply the thinking that takes place prior to action or decisions its central is with the future and the future is nothing but the summation of our decisions. thus planning can be described as an anticipatory decision making.

 planning is done to decide what to do and how to do it prior to taking action. ultimately planing is considered of key elements of thoughts and communication designed to give meaning to the present by focusing on the importance of change and the utilization of resources. In planning the entrepreneur consider goals to be attained in the future and how to present limitations to achieving such goals may be reduced or removed. he designed actions and program's for progressing toward selecting goals and for determining desired changes in policies practices or current goals.

The common saying  ''if you fail to plan you are planning to fail'' or ''the business that does not plan is om the road to extinct of instinct''suggests that, planners, planning or entrepreneurs who plans must take provisions for a network of channels for feedback, analysis of progress and control measures to safeguard the objective of the organization. In fact it is worth saying at this point that the compute software maker e.g etisalat, glo, mtn, airtel etc plan before bringing their products to the market or else their failure to plan will amount to fall in selling their products to the consuming public

In the same parlance,small business entrepreneurs will end up with all their capital outlay lost if they fail to plan before embarking on any viable business venture

Planning will have no future if it ends in the dustbin of the entrepreneur without making plan for the business enterprise towards obtaining and attaining it goals. However, we can go on and on if we insist in discussing planning in most in small business enterprises for conceitous business success.


October 21, 2019
Many studies support the idea that the organization who plans before starting a project or a business venture, retail business e.g road side mechanic, barbing, hairdressing retail business auto-wash, beauty salon, tailoring, ad-infinitum are more effective than those who do not plan.
The planning functions have several important goals and chiefly among these goals are discussed as follows;

1. changes in technological environment
Technological changes are so rapid that we cannot predict the interval at which these changes are taking place. production plans have continue to undergo changes as a result of this, there is improvement in the quality of output, thus it has become necessary for small business enterprise owners to plan for possible changes in technology as customers will always demand for technological advanced products to replace the older ones that have become technically obsolete 

2. changes in economic environment
The general state of Nigerian economy can be best described as unstable. The national economic policies relating to small and medium scale enterprises, tax rate, inflation and other special concessions to small scale business enterprises most develop a comprehensive plan to out do the unexpected changes arising from the economic environment.

3. changes in financial environment
The financial environment is made up of financial institutions that we usually run to whenever our business require ore capital or whenever we want to finance the acquisition of more business items this environment cannot be said to be always static as to be rest assure of our financial needs. In this view, it logically follows that alternative sources of business finance should be sought for. This can only be possible through planning....

4.changes in the need of the society
As earlier said business makes demand on society and society make demands on business. At this instances it logically follows that, the business exists because of the existence of the society and vice versa' But society's attitudes towards the business is what matters. Attitude of the society to the business is unpredictable as lifestyle, belief pattern etc are not the same and may change at any time, particularly when the activities of the business did not favor them. Planning will ensure positive attitude of the society members towards the business enterprise.



October 21, 2019
A society is prosperous only if the degree to which it rewards and encourage entrepreneurial activities because it is entrepreneurs and their activities that are critical determinants of the level of success, prosperity growth and opportunity in the economy.
The most dynamic societies in the world are the ones that have the most entrepreneurs, plus the economic and legal structure to encourage and motivate entrepreneurs to greater activities. Thus entrepreneurs perform the following functions

Identifying entrepreneurial opportunity

There are many opportunities in the world of business. These opportunities are based on human needs as food, fashion, education etc. which are constantly changing. these opportunities are not realized by common man, but an entrepreneur senses the opportunities faster than others do. An entrepreneur therefore, has to keep his eyes and ears open and require imagination, creativeness, innovation and informativeness.

Turning ideas and dreams into viable business 

An entrepreneur should be capable of turning his ideas and good dreams into reality. He collects information regarding his ideas products,practices, to suit the demand in the market. Further steps are taken to achieve the goals in the light of information collected.

Resourcing for the needed business resources

The entrepreneur needs various resources in terms if money, machine, material and men to running the Enterprise successfully. An essential function of an entrepreneur is to ensure the availability of these resources.

Setting up of the enterprise

For setting up an Enterprise, the entrepreneur may need to fulfill some legal formalities. He also tries to find out a suitable location, design and premises, install machinery and do many other things.

Managing the enterprise

One of the important function of entrepreneur is to run the enterprise. he has to manage the finance, resources, material and organize production of goods and services. He has to market each product and service, after ensuring appropriate returns also known as profit of the investment. only a properly managed organization yields positive results.

Exploration of avenues foe growth and development of the business

Once the enterprise achieve its desired results, the entrepreneur has explore another higher goal for its proper growth and development.He decided the scale of business in accordance with the provision of capital and other business resources.

FUNCTIONS OF AN ENTERPRENEUR FUNCTIONS OF AN ENTERPRENEUR Reviewed by eemyblinks on October 21, 2019 Rating: 5

Ronaldo Reacts After Losing FIFA Best Player Award To Messi

September 24, 2019
Cristiano Ronaldo updates his Instagram account with a cryptic message after The Best FIFA Men's Player snub.

'Patience and persistence are two characteristics that differentiate the professional from the amateurs.' writes Ronaldo.

'Everything that is big today has started small. You can't do everything, but do everything you can to make your dreams come true.'

'And keep in mind that after night always comes dawn.'

Ronaldo Reacts After Losing FIFA Best Player Award To Messi Ronaldo Reacts After Losing FIFA Best Player Award To Messi Reviewed by eemyblinks on September 24, 2019 Rating: 5

Rema Vs Fireboy:

September 24, 2019

Mavin records owned majorly by Don jazzy and Ybnl label owned by music artiste, Olamide are two of the most respected labels in the country. Recently, the record labels signed two young, talented, good looking and highly marketable artistes.

While Mavin snagged 18-year-old trapstar and singer, Divine Ikubor aka Rema, Ybnl signed Adedamola Adefolahan aka FireboyDML. The two artistes were signed by these labels to much expectations from Nigerians and music critics who fell in love with their freestyle videos that were available on social media platforms. Rema prior to being signed had a few freestyles covers with special reference to Dprince “Gucci gang” while Fireboy Dml already had a couple of buzzing songs like Ajoke, Star, Magic, Gimme love, Gstrings, Gold-digger among others including the Viral Teni the Entertainer “Askamaya” Cover.

Rema first appeared on Dj Tunez “Turn Up” ft Reekado banks and Wizkid, humming some underground melodies reminiscent of Wizkid’s verse on Drake’s “One Dance”. Alas, Mavin had better in stock for him when in March 2019, he dropped his Four track EP with the lead single “Iron Man “which had a crisp, well directed video portraying the “swagallicious” Rema singing about defending his love interest like the superhero, Iron man..

Tracks like “Why” which portrayed his trap sound and “Corny” did considerably well but it was the once rejected beat made by budding producer, Ozedikus on which Rema laid flows about a certain Dumebi girl, oozing that Wizkid delivery style of lyrics and adlibs, that won the heart of many Nigerians.

Coupled with his fine boy looks and Trapstar branding, the rapper and singer has won the hearts of Nigerians judging from the crowd reaction at his first ever show, The Homecoming concert held in Lagos. After his excellent featured verses on Dprince “Lavida” and Mavin “ALL IS IN ORDER”, it can be said that indeed all is in order for the young star to take over the Nigerian music scene.

Fire boy on the other hand first caught the attention of many listeners after his collaborative effort with Oxlade titled “Sing”. Subsequently, he caught the attention of YBNL boss, Olamide and he was incorporated fully into the family with songs like “Jealous”, “Leleyi ft Lilkesh” and “I be fine” off the YBNL Mafia Album. The Cracker Mallo produced “Jealous” proved to be a stand out track.

The two young stars are currently enjoying massive airplays off their singles. Rema with “Dumebi” and Fireboy with “Jealous” and many music lovers and Critics are already of the view that the two artistes are the new school artistes that will inherit the davido vs Wizkid rivalry as they are set to take over the music industry

As we prepare for the Headies Award this year, we hope the Reekado Banks versus Lil Kesh saga does not repeat itself as Mavins Rema and Ybnl Fireboy will most likely battle it out for the Rookie 
Rema Vs Fireboy: Rema Vs Fireboy: Reviewed by eemyblinks on September 24, 2019 Rating: 5

Piers Morgan Considers Ronaldo as best

September 24, 2019
British TV personality, Piers Morgan has thrown a shade at Messi after he won the FIFA Men’s Player of the Year award last night.

Messi won the award a record 6th time by beating Juventus star player Cristiano Ronaldo and Liverpool defender Virgil Van Dijk.

Reacting to the news, Piers Morgan who last week released a powerful interview with Ronaldo, stated that Messi cannot compare with Ronaldo.

Given reason, he tweeted:

Piers Morgan Considers Ronaldo as best Piers Morgan  Considers Ronaldo as best Reviewed by eemyblinks on September 24, 2019 Rating: 5

We’ll retake power in Adamawa come 2023, party vows

September 21, 2019
Stakeholders of All Progressives Congress (APC) in Adamawa State have taken stock of how the party lost the state in the 2019 election due to disunity and resolved to put the past behind them and take back the state in 2023.

The stakeholders came out of a reconciliatory meeting in Yola on Friday night saying they had learnt their lessons and would henceforth work together for the success of the party at all levels.

A former member of the Economic and Financial Crimes Commission (EFCC), Nuhu Ribadu, and Hajia Aisha Buhari’s brother, Ahmed Halilu (Mudi) had been bitterly against Sen Mohammed Jibrilla (Bindow) after Bindow as the state governor at the time, won the APC governorship primary which Ribadu and Mudi discredited.

The two rejected Bindow’s candidacy up to the general election and were believed to have worked against Bindow at the election, a development believed to have contributed greatly to the failure of Bindow and of course the APC at the election.

Ribadu who attended the Adamawa State APC Steering Committee/State Exco/Stakeholders Reconciliatory Meeting of Friday night stressed that the intra-party conflict which cost the party the chance of retaining the state at the 2019 governorship election would never occur again.

“Never again will we let that happen,” he said during a review remark at the end of the meeting.

The meeting was the first in what may be a series of similar meetings following the constitution of a 39-member Central Steering Committee of the APC to reconcile misgivings and reposition the party for future success.

He said, “We are here saying enough is enough. We will work together, we will never allow anything to come between us that will affect our fortunes and the fortunes of our party.

“APC is a progressive party, our opponents are conservatives. It was so unfortunate that we were not guided in the past as a result of which our political enemies benefitted.”

Urging a demonstration of the new resolve in the council-level elections scheduled for the state in November, Ribadu said, “It will never happen again in Adamawa. We have an election coming, the local government election. We intend to do it properly and fairly and we will not allow anybody to cheat us again.

“We have all assembled here, all the leaders of the party from the local government to state levels. We have all resolved to work together for the victory of our party.”

Earlier in his remark, chairman of the APC Steering Committee and one time Minister of Defence and Internal Affairs respectively, Abdurrahman Adamu, said that disturbed by the lingering precarious relationship among members of the party, elders took the gauntlet to restore sanity and orderliness after the party waded through misunderstanding for a long time.

The Chairman Sub-Committee on Reconciliation, Dahiru Bobbo, said his committee was delegated to reconcile aggrieved members and put the party on the threshold of prosperity.

We’ll retake power in Adamawa come 2023, party vows We’ll retake power in Adamawa come 2023, party  vows Reviewed by eemyblinks on September 21, 2019 Rating: 5

I Sold Pure Water On Lagos Streets, Life Was Tough - Victor Osimhen

September 21, 2019
Victor Osimhen has opened up about his grass to grace story in the city of Lagos.

  • In his latest interview with BBC Osimhen revealed how tough it was for him growing up as a child. The Super Eagles striker, who has already scored five goals in Ligue 1 this season for Lille, said he once hawked sachet water on the streets of Lagos when he just seven-years-old.

“I came from a very poor background, seven children and I was the last born. I lost my mom at the age of six and it was very difficult for my family because my dad also lost his job around that period. So I was forced to go out and get myself a life.

“In Lagos, they sell water (bottle or sachet) which is the easiest, but the hardest because you have to run and give somebody the water and collect money.

“It wasn’t easy, but I had to do it and that set my path in which I will never give up in life no matter the situation.

I Sold Pure Water On Lagos Streets, Life Was Tough - Victor Osimhen I Sold Pure Water On Lagos Streets, Life Was Tough - Victor Osimhen Reviewed by eemyblinks on September 21, 2019 Rating: 5

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